Making Emotional Connections

Most companies develop advertising from their own view point, focusing on presenting the features and functions they believe differentiate their products, while ignoring the opportunity to create a lasting emotional bond with consumers.

Emerald Group has a different starting point. We begin with the target consumer, ask what kind of person he or she aspires to be, and then develop creative models that speak powerfully and directly to that aspiration.

The result is a coherent campaign that inspires rather than pitches, tag lines that are rallying cries, and promotion that uses humor and emotion to cut through the clutter of offers that vie for your customers' attention. It is all about honoring the audience, sparking their imagination, and speaking to their deepest aspirations and unmet needs.