The Art of Shaping Perception

From your website to sales materials to advertising to P.R., every point of communication is an opportunity to shape the perception of your company. When you define in advance what this perception should be, the result is unified messaging and maximum consumer impact.

Unfortunately, many companies rush to develop creative without a clear vision of what they stand for, how they are positioned, and the overall perception they need to create. Inconsistent, scatter-shot messaging and wasted dollars is the result.

That's why a brand strategy is critical. A brand strategy defines what your company stands for, the personality it must convey, and the key messages that must come through implicitly or explicitly in all communications. In essence, it is the "master" campaign strategy against which all subsequent communications are developed.

Design & Merchandising

Emerald Green manages the capabilities of a full design house, providing clients with guidance on fashion trends, original designs, and driving a significant portion of our buyers’ merchandising activities. Our clients can rely on our services and place significant value on both our company’s creative expertise and our feeling for the pulse of fashion and customer trends.

With access to market trending sales reports across more than 3000 of US and international retailers,  (company) possesses up-to-the-minute awareness and analysis of successful themes across multiple categories.

Trademark Services 

A "registered trademark" refers to a name, slogan or logo that has been officially registered with the United States Patent and Trademark Office - USPTO. Each State also offers trademark protection from their Secretaries of State offices. Distinctive design, graphics, logo, symbols, words, or any combination  that uniquely identifies a business and/or its goods or services, guarantees the item's genuineness, and gives it owner the legal rights to prevent the trademark's unauthorized use.

To be considered a trademark, the mark must be: (1) distinctive instead of descriptive, (2) affixed to the item sold, and (3) registered with the appropriate authority to obtain legal ownership and protection rights. Trademark rights are granted usually for 7 to 20 years and, unlike in case of patents, are renewable indefinitely.

Registering a trademark is beneficial to any business because it publicly states that your trademark is registered with the USPTO, where people can find you and avoid using your intellectual property. Owning your trademark allows you exclusive rights to your name, slogan or logo and a broader array of potentially similar uses - in sound appearance and meaning within your industry.

Prior to filing for a Federal trademark, comprehensive research of existing and pending State trademarks, USPTO Federal trademarks and Common Law uses and analysis of each is needed to ensure that you are not infringing upon another company's trademark or Common Law rights. You need to know if your name, slogan and/or logo is truly legally available before  you file.

COPYRIGHT SERVICES 

Registering your copyrights is a critical step in the protection of your original works of authorship.  Whether you are an artist, musician, or author your original works are your assets.  Fundamentally, copyright is a law that gives you ownership over the things you create.

Be it a painting, a photograph, a poem or a novel, if you created it, you own it and it’s the copyright law itself that assures that ownership. The ownership that copyright law grants comes with several rights that you, as the owner, have exclusively.

Those rights include:

• The right to reproduce the work

• to prepare derivative works

• to distribute copies

• to perform the work

• and to display the work publicly

There are your rights and your rights alone. Unless you are willingly give them up through a work for hire or a create commons license, no one can violate them legally.

Advertising & Marketing 

Most companies develop advertising from their own view point, focusing on presenting the features and functions they believe differentiate their products, while ignoring the opportunity to create a lasting emotional bond with consumers.

Ours is a different starting point. We begin with the consumer, ask what kind of person he or she wants to be, and then develop creative that speaks directly and powerfully towards that aspiration.

The result is work that inspires rather than pitches, tag lines that are rallying cries, and campaigns that use humor and emotion to cut through the clutter of offers that vie for your customers' attention. It’s all about honoring the audience, sparking their imagination, and speaking to their deepest aspirations and unmet needs.

CONTENT STRATEGY DEVELOPMENT

As businesses become hubs of information for everything from industry trends to customer needs, the production and distribution of relevant content is a powerful way for companies to reach their target audiences. Far from overt company messaging or traditional advertising, content marketing builds brand awareness, loyalty and trust by asking what an audience’s needs are as consumers, and what they value as individuals.

We help identify the methods that work best for your brand by:

·  Teaching you the applicability of content marketing in public relations.

·  Helping you identify content that will resonate with your audience

·   Drive engagement and interest in your company and products

·   Build a program that integrates core content,

·   Build diversified content and distribution strategies to deliver long-term returns

·    Develop an effective measurement approach for content marketing success.

·  Create a content strategy that produces tangible results 

DOMAIN & Social medial Solutions

Registering the perfect domain name is an extremely important decision. A good domain can help you build a brand that will stick in your customers minds and help define your target mark. However, coming up with a great business and domain name can be the most challenging aspects of starting a new online business.

Domain names are one f the first pieces of marking most of your vistors/clients will see. The right domain can instill confidence and the wrong one can cause alarm. Most importantly, your domain and business name are important part of your overall brand.

In additional, domain names and extensions may be a factor in Google’s ranking algorithm, helping you rank better for search terms in search engines like Google and Bing.

Production

Style and quality are two of the main factors when purchasing goods .  Using high-quality items, purchased at reasonable prices speaks volumes to your customers and means profit for your business. If you are a fashion company or creating promotional product, a manufacturer that understands your needs is crucial. We offer you piece of mind by connecting you with quality facilities that have produced goods for small boutiques to major department store alike, managing minimum orders and to bulk production ranging from  to 20,000 units.  We assist in every step of the manufacturer process and avoid production nightmares that lead to losses.  Companies come to use because of our extensive overseas contacts, comprehensive control measures, and years of experience in the garment industry.

Emerald Green Group sources its products both domestically and offshore.

EGG prides itself on superior product and service. With the founders’ experience, (company) has mastered domestic production enabling expeditious service, while retaining quality and cost efficiency. We have accomplished this through forming strong partnerships with domestic and offshore compliant mills fostering support for our clients’ needs on a strategic versus transactional level.

Emerald Green recognizes the need to source more by finished product, and less by component/raw materials.

Emerald Green is highly skilled at translating, validating and bridging prototype design to a completed finished commercial product. We also offer numerous embellishments and treatments on its products including all screen printing applications, flocking, wash techniques, and embroidery.

Web Design 

The utter importance of good design is difficult to overstate.  Design can and will make or break a website. The look and feel of your website is a reflection of your entire business. Your website should be built on a platform that easily facilitates the expansion of your content. Your website is a marketing tool to help you reach potential customers. But more than that, your website should empower your visitors with knowledge and engage with them in ways that facilitate their confidence and understanding of what they are ‘buying into’.  After all, that’s the reason they visit your website, to gather your knowledge and to gain your trust.  We understand that you have less than five seconds to keep a new visitor on your website. We use our expertise to create visually stunning and practical websites that are effective. 

E-Commerce Solutions 

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